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促销活动 & 激励

提升邮件的价值

USPS offers a wide variety of promotions and incentives designed to add value to your mail. Whether you'd like to take advantage of new products and technologies or reinvigorate your mail, USPS will help you stay on the cutting edge when serving your customers.

初次登记

利用美国邮政总局® 邮寄促销及奖励, and learn about other business discounts, enroll your business at the 企业客户网关.

如何参加邮寄推广活动

邮寄及推广网站

Mail advertisers: Start your participation in the discount and incentive programs for 一流的邮件® 和USPS营销邮件® 在新的邮件推广门户网站, which features a streamlined sample review process, 改进的提交跟踪, 专家会回答你的问题. 通过我们的免费指南了解更多信息.

Guide to the USPS 邮寄及推广网站

2024年邮件十大网堵平台奖励

1月1日起, 2024, USPS is offering two types of mail incentives: (1) the 一流的邮件 and 营销邮件增长激励 and (2) the 结婚邮件奖励.

一流的邮件 & 营销邮件增长激励

To incentivize mailers to grow their volume in Calendar Year 2024 (CY24), the Postal Service will be issuing credit to mail owners who grow qualifying 一流的邮件 or Marketing Mail volumes in CY24 relative to corresponding volume in CY23. Participants must meet all other requirements.

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激励绩效期 2024年1月- 2024年12月
登记 2023年11月- 2024年6月
Credit 30% credit for qualifying volume (must exceed established baseline)
符合条件的邮件 一流的邮件 presort and automation letters, cards, and flats

Marketing Mail 饱和 Letters and Flats, Marketing Mail High Density Letters and Flats

营销邮件、信件和单位, 营销邮政商路线, Marketing Mail Parcels and 饱和 Parcels
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一流的邮件 & 营销邮件增长激励

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结婚邮件奖励

Marriage Mail is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. USPS will provide marriage mailers an incentive on 饱和 USPS Marketing Mail letters and flats including 每户直销函件® (EDDM®) pieces.

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2024年晋升

2024 Personalized Color Transpromo Promotion

The 2024 Personalized Color Transpromo Promotion enhances the value of 一流的邮件 service by encouraging mailers of bills and statements to incorporate color marketing messaging to improve customer interaction. Mailers receive an additional 1% discount for reply mail inclusion.

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推广期 2024年2月1日- 2024年7月31日
登记 2023年12月15日- 2024年7月31日
Discount 3% - 4%视选择而定
符合条件的邮件 一流的邮件 presort and automation letters
Additional discount for Courtesy Reply Mail or Business Reply Mail® inclusion (all reply pieces must include a valid IMb)
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2024 Personalized Color Transpromo Promotion

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2024触觉,感官, & Interactive Mailpiece Engagement Promotion

2023触觉,感官, & Interactive Mailpiece Engagement Promotion encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, 交互元素, 以及整理技术.

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推广期 2024年2月1日- 2024年7月31日
登记 2023年12月15日- 2024年7月31日
Discount 5%
符合条件的邮件 一流的邮件 letters, cards, and flats
USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
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2024触觉,感官, & Interactive Mailpiece Engagement Promotion

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2024年新兴 & 先进技术推广 (now including Mobile Shopping)

The 2024年新兴 and Advanced Technology (now including Mobile Shopping) Promotion encourages mailers to incorporate emerging technologies such as Enhanced Augmented Reality, 混合现实, 虚拟现实, NFC, 印刷视频, and mail integration with voice assistants (basic and advanced) or mobile technologies that facilitate convenient, 无缝的网上购物体验.

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推广期 All Year Round (6 consecutive months maximum during calendar year 2024)
登记 November 20, 2023 — December 31, 2024
Discount 3 - 4%取决于技术
符合条件的邮件 一流的邮件 letters, cards, and flats
USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
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Emerging & 先进技术推广

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2024回复邮件IMbA晋升

The 2024回复邮件IMbA晋升 encourages QBRM and High Volume QBRM customers to adopt IMbA. Participants will need to enroll in IMbA and use either a static or serialized barcode.

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推广期 2024年7月1日- 2024年12月31日
登记 2024年5月15日- 2024年12月31日
Discount 3% - Static Barcodes or 6% - Serialized Barcodes
符合条件的邮件 一等邮件QBRM信件 & 卡片和高容量QBRM信件 & Cards.
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2024回复邮件IMbA晋升

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2024知情交付推广

知情交付® Promotion (ID Promotion) enables mailers to use USPS's 通知交货 omni-channel feature. Participants must create 通知交货 campaigns through the Mailing Campaign Portal or submit their campaign elements via eDoc submission. Mailers that meet the ID Promotion requirements will receive their 4% promotion discount at the time of mailing. For 2023 ID Promotion, eDoc submitters are eligible for a 0.5% incentive on their successfully processed postage statements. More details on ID Promotion can be found in the ID Promotion guidebook.

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推广期 2024年8月1日- 2024年12月31日
登记 2024年6月15日- 2024年12月31日
Discount 邮寄- 4%的促销折扣
eDoc提交者- 0.5%的激励
符合条件的邮件 一级邮件自动化信件, postcards, and flats USPS Marketing Mail automation letters and flats Nonprofit USPS Marketing Mail automation letters and flats
(NOTE: The following exclusions apply: 一流的邮件 or USPS Marketing Mail automation letters and flats that do not generate an 通知交货 image; examples may include mailings to business addresses, 饱和, EDDM, 或DDU入口.)
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2024知情交付推广

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2024重新定位推广

The Retargeting Promotion incentivizes marketers to send out personalized postcards to recent website visitors that didn’t convert.

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推广期 September 1, 2024 — November 30, 2024
登记 2024年7月15日- 11月30日
Discount 5%
符合条件的邮件 一级邮件明信片
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2023重新定位推广

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